Marine Tools

Project Summary

Marine Tools (MT) is a company that collaborates with boat dealerships. We helped promote and implement their new subscription-based software named "Dealship Tools". Dwyer Studios (led by Kevin Dwyer) consulted with leadership to increase new subscribers and to enhance their marketing process. The results included record sales, and the addition of their largest client.

Services Provided

The Challenges

• How to brand Marine Tools (MT) and their products?

• How to increase new product subscribers?

• Determine the best way to update the new subscriber websites to the new Marine Tools product?

• Determine the best ways of marketing Dealership Tools within the new subscribers' advertising?

Our Strategy

By concentrating on brand strategy, Account-Based Marketing (ABM), creating various media, and other marketing disciplines, Dealership Tools was transformed from a great idea to a successful dealer-based CRM system.

With the help of our marketing efforts, we brought on board one of Marine Tools' largest clients (Ingman Marine). By working together with Ingman, we included the Marine Tools product named "Dealership Tools". This was added to their website and to their own digital marketing. To learn more about Ingman Marine and their success story, please follow this link.

Our Services

Here is a general list of the tasks we provided Marine Tools and their new subscribers. We continually strive to stay informed about new technologies and marketing strategies, enabling us to keep pace with emerging marketing trends.

(DS) Services Provided

We take pride in customizing our marketing solutions to meet our clients' specific needs. We make sure every effort is maximized to the fullest.

Here are a few of the ways we assisted:

Branding

• Brand Image - Perception from consumers.

• Brand Equity - The value adds beyond functional benefits.

• Brand Awareness - Level of consumer recognition.

• Brand Voice - The tone and style of communication.

Websites

• UX (User Experience)UI (User Interface)

• Responsive Design

• CMS (Content Management System)

• Organic SEO

• CRO (Conversion Rate Optimization)

• Maintenance/Support

Marketing Strategies

• Always remaining current on digital advertising trends, emerging platforms, and competitor campaigns.

• Developing Data-Driven Solutions

• Constant A/B testing of creatives, ad copy, headlines, and landing pages. Contributing to testing strategies and analyzing results to inform ongoing performance improvements.
  

Paid Advertisements

• Paid media strategies on Meta (Facebook & Instagram), Google

• Provided performance metrics from Meta/Facebook Ads, Google Ads by supplying reporting (Google Sheets, Looker Studio, etc.)

• Quality assurance checks to ensure all campaign links, UTMs, and tracking parameters are properly implemented

• Track key metrics and support the team in generating weekly and monthly performance summaries.

Services Continued:

Article Writing

• Planning, writing, and publishing of a variety of content assets, including long-form and short-form assets like case studies, blogs, whitepapers, videos, and infographics.

• Developing content tailored to specific channels (LinkedIn, YouTube, etc.) that enhances brand reach and engagement.

Social Marketing

• Determining profile IDs that work consistently with each social media platform.

• Establishing Social Media Accounts on all of the most critical platforms.

• Created

• Created and updated posts

• Trendspotting and adaptation to new content trends within the sport utility industry.

Sales Strategies

• Consultative sales principles and techniques

• Connecting the sales scripts to the marketing strategies on a weekly and daily basis.

Development

• Connect data streams and website inventory data through Marine Tools' webhooks.

• Support of all tech issues that relate to the client side of the software installation.

Management & Consultation

• Client relations

• Collaborating with internal and external experts and vendors to gather insights for high-quality, credible content that positions Marine Tools as an industry authority

Are You Ready?

Reach out to us today and start your own success story!