O3
Adam Fernandez Group
Case Study
Their Success Story
Project Summary
The Adam Fernandez Group (AFG) is a premier real estate team based in Tampa’s vibrant Downtown Channel District, led by U.S. Marine veteran Adam Fernandez. With over a decade of service to his country and years of success in the luxury housing market, Adam brings discipline, integrity, and results to every transaction. Specializing in upscale condos and high-end homes, AFG represents buyers and sellers seeking the finest properties across the Tampa Bay area.
Services Provided
Branding
Website
Marketing Strategies
Paid Advertisements
Article Writing
Social Marketing
Consultation
The Challenges
Increase Adam's sales and generate more leads.
Rebrand the online presence of AFG (Adam Fernandez Group) as an agency.
Upgrade the AFG brand to highlight luxury real estate.
Separate Adam's Agency from the Keller Williams Office and the other realtors located there.
Our Strategy
By concentrating on brand strategy, Account-Based Marketing (ABM), creating various media, and other marketing disciplines, Dealership Tools was transformed from a great idea to a successful dealer-based CRM system.
With the help of our marketing efforts, we brought on board one of Marine Tools' largest clients (Ingman Marine). By working together with Ingman, we included the Marine Tools product named "Dealership Tools". This was added to their website and to their own digital marketing. To learn more about Ingman Marine and their success story, please follow this link.
Our Services
Here is a general list of the tasks we provided Marine Tools and their new subscribers. We continually strive to stay informed about new technologies and marketing strategies, enabling us to keep pace with emerging marketing trends.
(DS) Services Provided
We take pride in customizing our marketing solutions to meet our clients' specific needs. We make sure every effort is maximized to the fullest.
Here are a few of the ways we assisted:
Branding
Brand Image - Perception from consumers.
Brand Equity - The value adds beyond functional benefits.
Brand Awareness - Level of consumer recognition.
Brand Voice - The tone and style of communication.
Websites
UX (User Experience)UI (User Interface)
Responsive Design
CMS (Content Management System)
Organic SEO
CRO (Conversion Rate Optimization)
Maintenance/Support
Marketing Strategies
Always remaining current on digital advertising trends, emerging platforms, and competitor campaigns.
Developing Data-Driven Solutions
Constant A/B testing of creatives, ad copy, headlines, and landing pages. Contributing to testing strategies and analyzing results to inform ongoing performance improvements.
Paid Advertisements
Paid media strategies on Meta (Facebook & Instagram), Google
Provided performance metrics from Meta/Facebook Ads, Google Ads by supplying reporting (Google Sheets, Looker Studio, etc.)
Quality assurance checks to ensure all campaign links, UTMs, and tracking parameters are properly implemented
Track key metrics and support the team in generating weekly and monthly performance summaries.
Services Continued:
Article Writing
Planning, writing, and publishing of a variety of content assets, including long-form and short-form assets like case studies, blogs, whitepapers, videos, and infographics.
Developing content tailored to specific channels (LinkedIn, YouTube, etc.) that enhances brand reach and engagement.
Social Marketing
Determining profile IDs that work consistently with each social media platform.
Establishing Social Media Accounts on all of the most critical platforms.
Created
Created and updated posts
Trendspotting and adaptation to new content trends within the sport utility industry.
Management & Consultation
Client relations
Collaborating with internal and external experts and vendors to gather insights for high-quality, credible content that positions Marine Tools as an industry authority
