O2
Ingman Marine
Case Study
Their Success Story
Project Summary
Ingman Marine has been serving the Southwest Florida community for over 40 years. With all of that experience, the company commits to you that you will be treated right. Ingman’s reputation has earned the company the privilege of selling only the best products in the marine industry. Ingman Marine is family-owned and operated; meaning the name and reputation is on the sign and on the line every day.
Services Provided
Branding
Website
Marketing Strategies
Paid Advertisements
Article Writing
Social Marketing
Consultation
The Challenges
Increase Ingman's sales and generate more leads.
Create a website that accurately shows the in-stock boat and motor inventory.
Upgrade the Ingman brand to highlight the many accolades earned from the boat manufacturers sold at the dealership.
Separate Ingman Marine's dealership (on-site and online) from other dealerships selling the same products.
Keep prospects on the company website to reduce advertising costs on Boat Trader.
Our Strategy
Besides rebuilding the website and linking it to Dealership Tools, the secondary focus was on rebranding the social media accounts and increasing online followers. We concentrated on brand strategy, Account-Based Marketing (ABM), creating various media, and other marketing disciplines to attract local viewers who were already familiar with Ingman's brand. After focusing on and reorganizing the online brand, we worked with Ingman to leverage their sales team to better understand user behavior and incoming leads by asking them to speak with people entering the dealerships. We worked with management and sales teams and orchestrated a pay-per-click campaign on Google Ads and Facebook to reach new boat buyers.
Along with implementing the Inventory Management and Client Management software (Marine Tool's Dealership Tools), we consistently built organic SEO by creating deeper, boating and fishing-related content for their website. We linked to this content from social media, slowly increased user impressions through search results, and instantly drove new buyers through paid advertising. As a result, Ingman achieved record sales.
Our Services
Here is a general list of the tasks we provided Marine Tools and their new subscribers. We continually strive to stay informed about new technologies and marketing strategies, enabling us to keep pace with emerging marketing trends.
(DS) Services Provided
We take pride in customizing our marketing solutions to meet our clients' specific needs. We make sure every effort is maximized to the fullest.
Here are a few of the ways we assisted:
Branding
Brand Image - Perception from consumers.
Brand Equity - The value adds beyond functional benefits.
Brand Awareness - Level of consumer recognition.
Brand Voice - The tone and style of communication.
Websites
UX (User Experience)UI (User Interface)
Responsive Design
CMS (Content Management System)
Organic SEO
CRO (Conversion Rate Optimization)
Maintenance/Support
Marketing Strategies
Always remaining current on digital advertising trends, emerging platforms, and competitor campaigns.
Developing Data-Driven Solutions
Constant A/B testing of creatives, ad copy, headlines, and landing pages. Contributing to testing strategies and analyzing results to inform ongoing performance improvements.
Paid Advertisements
Paid media strategies on Meta (Facebook & Instagram), Google
Provided performance metrics from Meta/Facebook Ads, Google Ads by supplying reporting (Google Sheets, Looker Studio, etc.)
Quality assurance checks to ensure all campaign links, UTMs, and tracking parameters are properly implemented
Track key metrics and support the team in generating weekly and monthly performance summaries.
Services Continued:
Article Writing
Planning, writing, and publishing of a variety of content assets, including long-form and short-form assets like case studies, blogs, whitepapers, videos, and infographics.
Developing content tailored to specific channels (LinkedIn, YouTube, etc.) that enhances brand reach and engagement.
Social Marketing
Determining profile IDs that work consistently with each social media platform.
Establishing Social Media Accounts on all of the most critical platforms.
Created
Created and updated posts
Trendspotting and adaptation to new content trends within the sport utility industry.
Management & Consultation
Client relations
Collaborating with internal and external experts and vendors to gather insights for high-quality, credible content that positions Marine Tools as an industry authority
